Is Infection Control Improvement Plan the New Promotional Opportunity for retailers?

By The Hygiene Company | 10 March 2021

Images branded for illustration only

Offering a visible Hygiene Policy in shops and venues is a brilliant branding opportunity as well as showing off your infection control policies keeping staff and customers safe.

SLOPPY SANITISING IS NO LONGER ACCEPTABLE

It’s not just the content of the sanitiser that matters but who touched the bottle before you and when last the surface was disinfected. Self-service sanitisers, sprays and towels are all handled and shared by multiple people.

IT IS ESSENTIAL FOR RETAILERS TO ENCOURAGE BROWSING TO INCREASE IMPULSE PURCHASES

Following the massive increase in online sales, it is essential to ensure customers not only feel comfortable entering a store, but that retailers can encourage browsing safely and thus make sales.

Whilst visual merchandising to entice customers into a retail premises with a view to engaging shoppers and boosting sales has always been part of a marketing strategy - Hygiene Products can enhance this.

Images branded for illustration only

REASSURE CUSTOMERS

Effective Infection Prevention and Control display can be a reassuring meet and greet for customers venturing out to shop after lockdown for many reasons

  • Encouraging good Hygiene Practice for staff and customers
  • Cleaning stations become visual merchandising
  • Encourage Browsing
  • Making customers feel safe environment

All businesses need an effective hygiene and sanitising plan in place for the long term so it's worth investing time in finding the best solution that protects staff and visitors.

SANITISE, WIPE AND THROW

The Hygiene Company best sellers are 3 in one dispensers - contactless sanitizer, wipes and bin all neatly presented and easily accessible to cover hand and surface sanitising.

LOW COST

As it is a long term requirement for the dispensers, custom branding makes them part of your store aesthetics or a promotional opportunity and they cost: less than a Starbucks Coffee a day!

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